Kog Mastering are happy to announce that they have been selected as the first New Zealand Mastering studio to provide music at the new higher quality ‘Mastered for iTunes’ standard.   We can provide this service both direct and online.



The ‘Mastered for iTunes’ format delivers significantly better quality music for listeners, future proofing artists and label releases as the internet starts to allow the sale and download of higher quality music.   See below for a visual example.



Digital sales are rapidly increasing, and iTunes currently accounts for over 60% of these sales.



Submitting tracks to iTunes in the past meant using the standard CD quality mastered track. This resulted in the music sounding less expansive, containing unwanted extra distortions and an all round lesser experience of the song for the audience.  



The ‘Mastered for iTunes’ process we are authorised to provide significantly helps put many of those problems in the past. It ensures that all tracks submitted ‘Mastered for iTunes’ ready is delivered as an optimal quality audio file for the downloading audience.  



With the audience preferring to digitally download their music, it is more important than ever to be able to create a higher quality master specifically for iTunes sales. Kog are honoured to be the first New Zealand mastering facility and one of a handful in the world to provide this premium service.



If you have any further questions about having your music ‘Mastered for iTunes’ feel free to contact:

Chris Chetland : chris@kog.co.nz / (09) 817 5322 / www.kog.co.nz or www.masteredforitunes.co.nz

 

Here's why it makes a difference

 

You music starts off like this quality wise

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nice :)

​Mastered for iTunes: Music as the Artist and Sound Engineer Intended.​​

Fact: These days most people get their music from iTunes.​

​...in fact, iTunes reckon they account for over 60% of music sales worldwide.



 

But if you dont get it set up the right way to go onto people iPods (i.e. using Mastered for iTunes convertor), it ends up something like this..

 

See the damage to the music at the top of the image below... and this is only on a broad view of the problem.

 

 

 

Below you can see how much better the quality is over standard encoding from a non MFiT mastering convertor above. 

 

With the Mastered for iTunes encoding we keep your music sounding much closer to the highest quality original, i.e. as intended.